Effective PR Strategies & How to Prepare for the Media
In this one-hour webinar nonprofit communications specialists Lisa Goodgame and Laura Hoke will share their expertise on how to prepare for answering difficult and sensitive questions from the media, with a focus on current issues surrounding the child welfare system. In addition, they will demonstrate successful strategies for sprucing up your media interviews, effectively pitching your CASA stories to the local media and enhancing your online and social media communications to recruit volunteers. Texas CASA Communications & Awareness Director, Leslie Morton, will also be joining to help answer questions specific to CASA. Participants will come away with a strengthened ability to tell the CASA story and attract new volunteers to speak up and advocate for children in the child protection system.