The Social Media Guidebook shares tips and tricks for CASA programs of all sizes and at all levels of social media proficiency. In it, you will find best practices, pitfalls to avoid, content strategy, and how to make the best decisions for your organization no matter what social media platforms you use. Whether you have a dedicated communications team member or you’re teaming up with various staff members to make social media happen, everyone will be able to find value in this guide!
Additionally, to make your life easier, this guidebook comes complete with:
- A Texas CASA Content Bank of ready-to-post options you can use to fill in gaps and refer to for inspiration throughout the year.
- A Content Calendar template in Google Sheets that you can copy, make your own, and share with your team so everyone can be part of planning social media content.
- Recommendations for free and low-cost social media tools to help you design, schedule, and more.
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Browse the Program Portal for other resources and trainings on everything from CASA program leadership and administration, to legislative advocacy, to fundraising and data management… and much more!