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Visual Style Instructions

All staff, board members, contract workers and outside vendors play an important role in shaping Texas CASA’s reputation. The logo, visuals and messages used to describe Texas CASA will enable the organization to establish and maintain a unified brand identity that positions Texas CASA as a leader in the child welfare community. That is why it is crucial to project a single, compelling look and feel with everything we do.

The Visual Style Instructions is broken into four main sections: Logos, Colors, Fonts and Photography Styles. Continue scrolling or use the navigation to the right to see what is included in each section.


Logos

The logo represents the most iconic component of Texas CASA’s brand identity, and it is the main mark by which the organization is recognized. Therefore, the logo should appear on all communications, and it must be used consistently in the proper, pre-approved forms.

  • Logo Elements
  • Can I Alter the Logo?
  • Spacing & Size Requirements
  • Logo Versions
  • Scale
  • Placement
  • Logo Backgrounds

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Colors

  • Primary Palette
  • Secondary Palette/Accent Colors
  • Applying Accent Colors
  • Selecting Right Color/Color Values
  • Tints & Shades
  • Digital
  • Unique Instances

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Fonts

The Geometric 415 font family has been carefully selected to best represent the voice of Texas CASA for its clean, crisp feel, readability and versatility. Consistent use of fonts contributes to the recognition of establishing the Texas CASA brand. This font is currently used in branded materials, including the evergreen folder and insert pages, bi-fold folder and all statewide marketing campaign collateral.

  • Body Copy
  • Backup Font
  • Body Copy Color
  • Titles & Headlines
  • Callouts/Pull Quotes
  • Tagline
  • Complementary Fonts
  • Special-Approval Fonts
  • Website Fonts
  • Best Practice for Fonts

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Photography Style

Consistent use of photographic style contributes to establishing the Texas CASA brand. Because CASA continues to make a real difference in the lives of children and youth in care, photographic imagery should exude a hopeful and positive tone. For the Texas CASA brand, default to photos depicting smiling faces on both  the children and CASA volunteers.

Consistent use of photographic style contributes to establishing the Texas CASA brand. Because CASA continues to make a real difference in the lives of children and youth in care, photographic imagery should exude a hopeful and positive tone. For the Texas CASA brand, default to photos depicting smiling faces on both  the children and CASA volunteers.

Stock Images
Event Images

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