{"id":43377,"date":"2025-09-23T15:37:19","date_gmt":"2025-09-23T20:37:19","guid":{"rendered":"https:\/\/texascasa.org\/?post_type=resources&#038;p=43377"},"modified":"2025-09-23T15:37:20","modified_gmt":"2025-09-23T20:37:20","slug":"guia-de-redes-sociales","status":"publish","type":"resources","link":"https:\/\/texascasa.org\/es\/program-portal\/resources\/social-media-guidebook\/","title":{"rendered":"Gu\u00eda de Redes Sociales"},"content":{"rendered":"\n<p>The <strong>Social Media Guidebook<\/strong> serves as a comprehensive reference, outlining platform-specific best practices, branding guidelines, tone of voice and posting strategies.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns43377_775c83-ef{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns43377_775c83-ef .kt-button{font-weight:normal;font-style:normal;}.kt-btns43377_775c83-ef .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns43377_775c83-ef .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns43377_775c83-ef .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns43377_775c83-ef .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns43377_775c83-ef .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns43377_775c83-ef .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns43377_775c83-ef .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns43377_775c83-ef\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn43377_04253a-72.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn43377_04253a-72.kb-button{color:var(--theme-palette-color-9, #fff);background:var(--theme-palette-color-3, #002857);font-size:var(--global-kb-font-size-md, 1.25rem);font-family:ct_font_geometric__black;text-transform:uppercase;border-top-left-radius:40px;border-top-right-radius:40px;border-bottom-right-radius:40px;border-bottom-left-radius:40px;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.wp-block-kadence-advancedbtn .kb-btn43377_04253a-72.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn43377_04253a-72.kb-button:focus{color:var(--theme-palette-color-8, #ffffff);background:var(--theme-palette-color-2, #ed1b2e);border-top-left-radius:40px;border-top-right-radius:40px;border-bottom-right-radius:40px;border-bottom-left-radius:40px;}<\/style><a class=\"kb-button kt-button button kb-btn43377_04253a-72 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/www.dropbox.com\/scl\/fi\/begr8up03ccvbmjrctv6j\/2025-Social-Media-Guide.pdf?rlkey=zx98mt6ikwm6svw4qd3dzol9r&#038;st=wdivi7wq&#038;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">access guidebook<\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading43377_576850-ca, .wp-block-kadence-advancedheading.kt-adv-heading43377_576850-ca[data-kb-block=\"kb-adv-heading43377_576850-ca\"]{padding-top:var(--global-kb-spacing-lg, 3rem);text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading43377_576850-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading43377_576850-ca[data-kb-block=\"kb-adv-heading43377_576850-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading43377_576850-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading43377_576850-ca[data-kb-block=\"kb-adv-heading43377_576850-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading43377_576850-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading43377_576850-ca\"><em>Don\u2019t have a Dropbox account and need to download the guidebook? See the tutorial\u00a0<a href=\"https:\/\/texascasa.org\/wp-content\/uploads\/2025\/04\/How-to-Open-a-Dropbox-File-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Social Media Guidebook serves as a comprehensive reference, outlining platform-specific best practices, branding guidelines, tone of voice and posting strategies. Don\u2019t have a Dropbox account and need to download [&hellip;]<\/p>\n","protected":false},"featured_media":43378,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_tec_requires_first_save":true,"_gspb_post_css":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","footnotes":""},"audience":[138],"resource_type":[140],"topics":[127],"class_list":["post-43377","resources","type-resources","status-publish","has-post-thumbnail","hentry","audience-program-staff","resource_type-guide","topics-recruitment-and-branding"],"blocksy_meta":[],"acf":[],"taxonomy_info":{"audience":[{"value":138,"label":"Program Staff"}],"resource_type":[{"value":140,"label":"Guide"}],"topics":[{"value":127,"label":"Recruitment &amp; Branding"}]},"featured_image_src_large":["https:\/\/texascasa.org\/wp-content\/uploads\/2025\/09\/Newsletter-Graphics-25-1024x1024.png",1024,1024,true],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/resources\/43377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":0,"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/resources\/43377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/media\/43378"}],"wp:attachment":[{"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/media?parent=43377"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/audience?post=43377"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/resource_type?post=43377"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/topics?post=43377"}],"curies":[{"name":"wordpress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}