{"id":44404,"date":"2026-02-06T08:43:37","date_gmt":"2026-02-06T14:43:37","guid":{"rendered":"https:\/\/texascasa.org\/?post_type=resources&#038;p=44404"},"modified":"2026-02-06T08:43:38","modified_gmt":"2026-02-06T14:43:38","slug":"google-ad-grant-tips-by-texas-casa-x-proof","status":"publish","type":"resources","link":"https:\/\/texascasa.org\/es\/program-portal\/resources\/google-ad-grant-tips-by-texas-casa-x-proof\/","title":{"rendered":"Google Ad Grant Tips by Texas CASA x Proof"},"content":{"rendered":"<p>Proof Advertising created a Google Ad Grants tips presentation for Texas CASA to share across the local network. The goal is to help programs get the most value possible from their Google Ad Grant.<\/p>\n\n\n\n<p><strong>Key Tip: <\/strong>Google Ad Grants are most effective when campaigns are <strong>specific, local and action-focused<\/strong>. Google rewards relevance, not reach. Try to think of search ads as helpful directions, not billboards. The platform connects users with what they\u2019re searching for in real time.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kt-btns44404_0194f3-df, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns44404_0194f3-df, .wp-block-kadence-advancedbtn.kb-btns44404_0194f3-df, .site .entry-content .wp-block-kadence-advancedbtn.kb-btns44404_0194f3-df{margin-top:var(--global-kb-spacing-lg, 3rem);}.wp-block-kadence-advancedbtn.kb-btns44404_0194f3-df{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns44404_0194f3-df .kt-button{font-weight:normal;font-style:normal;}.kt-btns44404_0194f3-df .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns44404_0194f3-df .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns44404_0194f3-df .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns44404_0194f3-df .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns44404_0194f3-df .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns44404_0194f3-df .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns44404_0194f3-df .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns44404_0194f3-df\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn44404_de7531-33.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn44404_de7531-33.kb-button{color:var(--theme-palette-color-9, #fff);background:var(--theme-palette-color-3, #002857);font-size:var(--global-kb-font-size-md, 1.25rem);font-family:ct_font_geometric__black;text-transform:uppercase;border-top-left-radius:40px;border-top-right-radius:40px;border-bottom-right-radius:40px;border-bottom-left-radius:40px;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.wp-block-kadence-advancedbtn .kb-btn44404_de7531-33.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn44404_de7531-33.kb-button:focus{color:var(--theme-palette-color-8, #ffffff);background:var(--theme-palette-color-2, #ed1b2e);border-top-left-radius:40px;border-top-right-radius:40px;border-bottom-right-radius:40px;border-bottom-left-radius:40px;}<\/style><a class=\"kb-button kt-button button kb-btn44404_de7531-33 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/www.dropbox.com\/scl\/fi\/z7c44nt8j1ejosbgddx6i\/CASA-Google-Ad-Grant-Tips-by-Proof-2026.pdf?rlkey=416w4j27km6t9p5hvl1hyhwi2&#038;st=lqscszp9&#038;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">get tips<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Proof Advertising created a Google Ad Grants tips presentation for Texas CASA to share across the local network. The goal is to help programs get the most value possible from [&hellip;]<\/p>\n","protected":false},"featured_media":33395,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_tec_requires_first_save":true,"_gspb_post_css":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","footnotes":""},"audience":[138],"resource_type":[140],"topics":[127],"class_list":["post-44404","resources","type-resources","status-publish","has-post-thumbnail","hentry","audience-program-staff","resource_type-guide","topics-recruitment-and-branding"],"blocksy_meta":[],"acf":[],"taxonomy_info":{"audience":[{"value":138,"label":"Program Staff"}],"resource_type":[{"value":140,"label":"Guide"}],"topics":[{"value":127,"label":"Recruitment &amp; Branding"}]},"featured_image_src_large":["https:\/\/texascasa.org\/wp-content\/uploads\/2020\/11\/computers-for-casa-1024x683.jpeg",1024,683,true],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/resources\/44404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":0,"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/resources\/44404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/media\/33395"}],"wp:attachment":[{"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/media?parent=44404"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/audience?post=44404"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/resource_type?post=44404"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/texascasa.org\/es\/wp-json\/wp\/v2\/topics?post=44404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}