Public Relations Toolkit

November 2, 2020

Social Media Guidebook

The Social Media Guidebook shares tips and tricks for CASA programs of all sizes and at all levels of social media proficiency. In it, you will find best practices, pitfalls to avoid, content strategy, and how to make the best decisions for your organization no matter what social media platforms you use. Whether you have a dedicated communications team member or you’re teaming up with various staff members to make social media happen, everyone will be able to find value in this guide!

Additionally, to make your life easier, this guidebook comes complete with:

  • A Texas CASA Content Bank of ready-to-post options you can use to fill in gaps and refer to for inspiration throughout the year.
  • A Content Calendar template in Google Sheets that you can copy, make your own, and share with your team so everyone can be part of planning social media content.
  • Recommendations for free and low-cost social media tools to help you design, schedule, and more.
View Social Media Guidebook

Social Media Content Bank

One of the tools we’re providing via this guidebook is a content bank of ideas and ready-to-post text you can use throughout the year to fill in the gaps in your content calendar. These evergreen posts can be used as is or modified to fit your program’s needs.

Important: Please do not request edit access to this master document. Instead, go to “File” “Download” and save it into your own files.

Download the Social Media Content Bank

Content Calendar Template

Texas CASA has an easy-to-use Google Sheet Content Calendar template you can copy and customize. Go to File: Make a Copy (you must be signed in to a Google account to do so) and then customize the calendar to meet your organization’s needs and channels. You’ll see additional instructions on the spreadsheet itself to help you best use the template.

Important: Please do not request edit access to this master document. Instead, go to “File” “Download” and save it into your own files.

Download the Content Calendar Template

Canva.com Design Templates

Social media is all about the visuals, so when you can, include photos and videos with your posts. We’ve provided design templates in Canva for common CASA-related concepts that you can download and work from below.

CASA FAQs # Kids in Need Family/Logo/Website Monthly Recap
CASA Fun Facts Kid/Logo/Website Volunteer/Board Feature Year Wrap-Up
Swearing In Announcement Volunteer/Logo/Website Inspirational Quote

Press Releases

Texas CASA provides regular media release templates for local CASA programs to use in order to raise awareness of the need for more CASA volunteers in their communities. These templates focus on specific events or holidays that programs can leverage around recruitment.

NOTE: Be sure to update all highlighted areas in the templates. Use the DFPS Data Book to pull statewide and local statistics as needed.

EVERGREEN MEDIA RELEASE TEMPLATES

General Templates: Media release templates for common CASA happenings and announcements.

Monthly Templates: Media release templates tied into timely events and observances throughout the year.

Talking Points

TALKING ABOUT DISPROPORTIONALITY, DISPARITIES AND RACIAL JUSTICE

Texas CASA has developed talking points around disproportionality, disparities and racial justice to help programs navigate difficult conversations, recruit volunteers of color and meaningfully address the issues facing people of color in our country.

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TALKING ABOUT LGBTQ ISSUES

Texas CASA has developed a sample statement and talking points around CASA’s commitment to serving lesbian, gay, bisexual, transgender and queer (LGBTQ) youth and recruiting LGBTQ volunteers.

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Branding Resources

CASA BRANDED FONT

Consistent use of fonts contributes to the recognition of the CASA brand. The Geometric 415 font family is currently used in the CASA logo and branded materials, including marketing campaign collateral.

DOWNLOAD GEOMETRIC 415 FONT FAMILY

GENERAL CASA LOGOS

The CASA logo is available in a variety of formats and sizes, in color and in black and white.

DOWNLOAD GENERAL CASA LOGOS

CASA PROMOTIONAL LOGOS

A simplified version of the logo to use on promotional items.

DOWNLOAD PROMOTIONAL LOGOS