Public Relations Toolkit

Press Releases

Texas CASA provides regular media release templates for local CASA programs to use in order to raise awareness of the need for more CASA volunteers in their communities. These templates focus on specific events or holidays that programs can leverage around recruitment.

NOTE: Be sure to update all highlighted areas in the templates. Use the DFPS Data Book to pull statewide and local statistics as needed.

EVERGREEN MEDIA RELEASE TEMPLATES

General Templates: Media release templates for common CASA happenings and announcements.

More general templates coming soon!

Monthly Templates: Media release templates tied into timely events and observances throughout the year.

COVID-19-SPECIFIC MEDIA RELEASE TEMPLATES

NEW! Social Media Guidebook & Content Bank

The Social Media Guidebook shares tips and tricks for CASA programs of all sizes and at all levels of social media proficiency. In it, you will find best practices, pitfalls to avoid, content strategy, and how to make the best decisions for your organization no matter what social media platforms you use. Whether you have a dedicated communications team member or you’re teaming up with various staff members to make social media happen, everyone will be able to find value in this guide!

Additionally, to make your life easier, this guidebook comes complete with:

  • A Texas CASA Content Bank of ready-to-post options you can use to fill in gaps and refer to for inspiration throughout the year.
  • A Content Calendar template in Google Sheets that you can copy, make your own, and share with your team so everyone can be part of planning social media content.
  • Recommendations for free and low-cost social media tools to help you design, schedule, and more.
View Social Media Guidebook & Resources

Archived Social Media Calendars & Resources

Below, you’ll find our previous social media calendars – feel free to pull posts and inspiration from them in addition to the new guide above. Be sure to be mindful of COVID-19 and other current events, and double-check dates since some holidays fall on different days each year.

Talking Points

TALKING ABOUT DISPROPORTIONALITY, DISPARITIES AND RACIAL JUSTICE

Texas CASA has developed talking points around disproportionality, disparities and racial justice to help programs navigate difficult conversations, recruit volunteers of color and meaningfully address the issues facing people of color in our country.

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TALKING ABOUT LGBTQ ISSUES

Texas CASA has developed a sample statement and talking points around CASA’s commitment to serving lesbian, gay, bisexual, transgender and queer (LGBTQ) youth and recruiting LGBTQ volunteers.

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Branding Resources

CASA BRANDED FONT

Consistent use of fonts contributes to the recognition of the CASA brand. The Geometric 415 font family is currently used in the CASA logo and branded materials, including marketing campaign collateral.

DOWNLOAD GEOMETRIC 415 FONT FAMILY

GENERAL CASA LOGOS

The CASA logo is available in a variety of formats and sizes, in color and in black and white.

DOWNLOAD GENERAL CASA LOGOS