Statewide Marketing Campaign

With the goal of making CASA a household name across the state, Texas CASA joined forces with a strategic marketing partner, GDC Marketing & Ideation, to develop a statewide marketing campaign. This comprehensive, multi-touch campaign aims to generate awareness and position CASA as the premier volunteer opportunity. Texas CASA has put together this toolkit of marketing materials and collateral for all local … Read More

Nominate A CASA

As part of the statewide marketing campaign, Texas CASA created the Nominate Campaign and launched the website and created the Nominate A CASA Cards as an easy way to recruit and nominate potential volunteers. Use the cards to nominate people you know, and distribute to current volunteers or other friends, family or businesses so they can nominate people they know. The … Read More

Child Abuse Prevention Month

April is National Child Abuse Prevention Month. To help your program make the most of this opportunity, Texas CASA has created a toolkit that contains a variety of resources, templates, media and community outreach tips, and more to further your program’s message. Please note that all resources include guidance on incorporating COVID-19 messaging where necessary. Keeping Prevention & Awareness at the … Read More

Public Relations Toolkit

Press Releases Texas CASA provides regular media release templates for local CASA programs to use in order to raise awareness of the need for more CASA volunteers in their communities. These templates focus on specific events or holidays that programs can leverage around recruitment. NOTE: Be sure to update all highlighted areas in the templates. Use the DFPS Data Book to pull statewide and local … Read More

Recruitment Planning

The Art of Recruitment Guidebook Texas CASA’s new volunteer recruitment guidebook, The Art of Recruitment: Engaging Volunteers Who Own Your Mission, is framed using the Volunteer Ownership Cycle, which focuses on moving a volunteer from the You phase (or Awareness) to the We phase (or Ownership). By using this technique, you develop a relationship with the volunteer to better understand their personal mission and values and how those … Read More