Google Ad Grant Tips by Texas CASA x Proof

Proof Advertising created a Google Ad Grants tips presentation for Texas CASA to share across the local network. The goal is to help programs get the most value possible from their Google Ad Grant.

Google Ad Grants awards qualifying nonprofits up to $10,000 per month in search ads shown on Google.com.

Key Tip: Google Ad Grants are most effective when campaigns are specific, local and action-focused. Google rewards relevance, not reach. Try to think of search ads as helpful directions, not billboards. The platform connects users with what they’re searching for in real time.