The CASA Story

Materials for Local Programs

The materials listed below are available for you to use in your outreach and legislative engagement efforts. These resources are designed to help you share the CASA mission, amplify your impact and maintain consistent messaging across the network.

If you have questions about how to use any of the materials, need customized assets, or would like support tailoring content for your local audience, please reach out to communications@texascasa.org for assistance. Our team is happy to collaborate with you to ensure you have what you need.

Be sure to check back regularly, as we continuously update and expand our materials. You can also stay informed by subscribing to our Dentro de CASA newsletter for the latest resources, announcements, and communications tools.

CASA Story Overview

CASA Story 101 Webinar
This webinar (recorded March 26, 2026) provides a clear, practical overview of the campaign, including key messaging, story structure, and guidance for social media and educational legislative meetings for local program staff. The Texas CASA team also walks you through customizing your own CASA Story materials.
ACCESS WEBINAR RECORDING
ACCESS PRESENTATION

Public Policy Tools

Legislative Meeting Checklist
The checklist provides detailed instructions for how to prepare for your meetings with your local legislators.
ACCESS CHECKLIST

Meeting Talking Points
The CASA Story talking points will help guide your conversation with legislators. The talking points serve as a guidepost for educating your legislator and their staff about the importance of CASA advocacy in a changing child welfare system.
ACCESS TALKING POINTS – click VIEW TEMPLATE to create your customizable version!

Supporting FAQs
This resource is a concise, easy-to-use guide designed to help you feel confident and prepared when meeting with legislators. It provides clear, consistent answers to common questions, including why the child welfare system changed so rapidly, why Community-Based Care implementation looks different by region, and more. This resource ensures that every conversation stays focused, accurate, and compelling.
ACCESS FAQs – click VIEW TEMPLATE to create your customizable version!

Customizable One-Pager
The one-pager is a simple, adaptable advocacy tool that allows each CASA program to highlight its local impact while aligning with the unified CASA Story across Texas. The template provides space to include key information about your program, such as the number of children served, volunteer impact and a brief local story, so you can tailor the content to reflect the work happening in your community and your legislator’s district.

The one-pager can be used as a leave-behind resource for legislators and their staff during meetings, site visits or community events. It can also be a helpful resource to share with external community partners and funders. It serves as a concise snapshot of your program’s impact, helping policymakers quickly understand the role CASA plays locally and why continued support for CASA programs across Texas is important.
ACCESS ONE-PAGER – click VIEW TEMPLATE to create your customizable version!

Media Support & Outreach

Texas CASA Editorials + Media Alerts
Multiple editorial pieces will be created by Texas CASA over the next six months and will be announced in Inside CASA. The themes of these editorials will touch on the three main pillars of the CASA Story in addition to Child Abuse Prevention Month and Foster Care Month. With each editorial, we will also include a media alert template for you to send to your local news outlets. Stay tuned for more.
APRIL MEDIA ALERT
APRIL MEDIA ALERT FOLLOW UP

Media lists can be pulled upon request. Correo electrónico mdonham@texascasa.org for assistance.

Social Media Tools

CASA Story Social Media Toolkit
Beginning in April, you will find monthly customizable graphics that align with the CASA Story aesthetic and three pillars. Each month, we’ll announce a new batch of graphics in Inside CASA which will include four social media posts — including copy and graphics — one of which will be customizable for you to share more details of your program and volunteer stories. Before accessing the Social Media Toolkit, please WATCH THIS VIDEO TUTORIAL to learn how to use it and best practices.
ACCESS SOCIAL MEDIA KIT

Texas CASA Content to Share
Texas CASA will post the same social media content given to you within the social media toolkit. We encourage you to share our posts, and we will share as many customized posts from local programs as we can.  The Texas CASA social media intern will email you once a new Texas CASA post is published. 

• Instagram
• LinkedIn
• YouTube
• Facebook

Stock Images

These stock images are a collection of ready-to-use photos that can be used to support your communications about your organization while maintaining the look and feel of the CASA Story. These images are designed to help you create engaging materials for presentations, social media, newsletters, websites and other outreach efforts. Using these shared visuals helps maintain a consistent look and feel across CASA programs while making it easier for you to quickly create polished content that highlights the impact of CASA in your community.
ACCESS STOCK IMAGES

Share Your Story with Texas CASA

The Texas CASA Communications team is looking to share powerful stories that highlight your successes, the evolving realities of the child welfare system and the vital role CASA plays in the lives of children and families.

If you have an inspiring story about a volunteer or staff member that you’d like to share with our statewide network, we’d love to hear it. You can send us the completed story or simply share the idea with us, and we will be happy to write it for you.

Here are the types of stories we’re hoping to feature in the coming months:

• How CASA volunteers change lives 
• Your experience with the rollout of CBC
• Your experience managing more severe cases

Share your story: communications@texascasa.org.