Welcome to Recruitment Bounty: A Treasure Trove of Tips, a feature in the first edition of our Inside CASA newsletter each month. The feature includes ideas and tips related to recruitment and awareness to help spark creativity and grow your skills. We will be collecting all of the monthly tips and archiving them on this page so you can always refer to back to them. We encourage you to take these tips and see how you can implement them in a way that works for your program.
Treasure Trove Archive
April 2024
It’s impossible for someone to be everywhere all at once. Let your banners do the talking for you and ask businesses in your community to sponsor your banner for a day, a week, or however long you agree upon. Simply put up your banner in their business and give them a shout out on social media. Be sure to leave behind some materials that people visiting the business can take or set up a QR code that directs them to your website. Check out this post asking for banner sponsors and this example of their banner at work from Child Advocates – CASA of Red River.
March 2024
When you travel throughout Texas, there is no shortage of historical movie theaters that have been around since the early 1900s. Movie-going is one of America’s favorite pastimes! We encourage you to jump on the movie train and partner with your local theater to run a CASA public service announcement before each movie. You can also host a movie night at the theater as a thank you to your volunteers. Child Advocates San Antonio has built a strong partnership with their local theater company, Santikos. Check out this video they made that plays before each movie starts.
February 2024
Partner with a local chef/restaurant, movie theater, zoo, etc. to host a bring-a-friend event. Invite current volunteers with the stipulation they must bring a guest that is not currently a CASA volunteer. See what the local organization can donate that is special to your group (private tasting or movie screening, or inside access to an attraction). Your volunteers feel appreciated and you get to tell your CASA to story to potential volunteers. It’s a win, win!
January 2024
Since word of mouth is our number one recruitment tool, think of how you can make it easy for current volunteers to spread the word to their social circles. Consider having recruitment materials such brochures, videos, volunteer descriptions, your information session or training calendar, an application, etc. in an easy to access place online so whenever volunteers are going to places, they can quickly share all about CASA. If internet access isn’t always reliable, you can put all of the materials on a flash/thumb drive and hand it out to staff, board, volunteers, judges, etc.
December 2023
Many employers offer paid time off each month for employees to volunteer. Have you researched them in your area? We encourage you to make a flier to send to the HR department of employers you find who offer this benefit to hand out to their employees. Check out this handout that CASA of Central Texas sent to multiple state agencies who have employees in their area.
November 2023
Potential CASA volunteers are not only looking to help children and families, they are also looking for a community. Show off the connection between your staff and volunteers by hosting a live event on Facebook, LinkedIn, or Instagram. Invite staff and volunteers to talk about their role and the work of a CASA volunteer. Be sure to have your current volunteers share the event on their social channels and via email for free word-of-mouth advertising. Check out this example by Georgia CASA.
Want to brainstorm more ideas with the Texas CASA recruitment team? Email Dennise Jackson at djackson@texascasa.org or Lindsey Lee at llee@texascasa.org.