Social Media Guidebook & Content Bank for CASA Programs

“We don’t have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman, Socialnomics

The Social Media Guidebook shares tips and tricks for CASA programs of all sizes and at all levels of social media proficiency. In it, you will find best practices, pitfalls to avoid, content strategy, and how to make the best decisions for your organization no matter what social media platforms you use. Whether you have a dedicated communications team member or you’re teaming up with various staff members to make social media happen, everyone will be able to find value in this guide!

download social media guide

Additionally, to make your life easier, this guidebook comes complete with:

• A Texas CASA Content Bank of ready-to-post options you can use to fill in gaps and refer to for inspiration throughout the year.
• A Content Calendar template in Google Sheets that you can copy, make your own, and share with your team so everyone can be part of planning social media content.
• Recommendations for free and low-cost social media tools to help you design, schedule, and more.

Social Media Content Bank

One of the tools we’re providing via this guidebook is a content bank of ideas and ready-to-post text you can use throughout the year to fill in the gaps in your content calendar. These evergreen posts can be used as is or modified to fit your program’s needs.

Download the Social Media Content Bank. Important: Please do not request edit access to this master document. Instead, go to “File” “Download” and save it into your own files.

Content Calendar Template

Texas CASA has an easy-to-use Google Sheet Content Calendar template you can copy and customize. Go to File: Make a Copy (you must be signed in to a Google account to do so) and then customize the calendar to meet your organization’s needs and channels. You’ll see additional instructions on the spreadsheet itself to help you best use the template.

Download the Content Calendar template. Important: Please do not request edit access to this master document. Instead, go to “File” “Download” and save it into your own files.

Canva.com Design Templates

Social media is all about the visuals, so when you can, include photos and videos with your posts. We’ve provided design templates in Canva for common CASA-related concepts that you can download and work from below.