The CASA Story

Materials for Local Programs

The materials listed below are available for you to use in your outreach and legislative engagement efforts. These resources are designed to help you share the CASA mission, amplify your impact and maintain consistent messaging across the network.

If you have questions about how to use any of the materials, need customized assets, or would like support tailoring content for your local audience, please reach out to communications@texascasa.org for assistance. Our team is happy to collaborate with you to ensure you have what you need.

Be sure to check back regularly, as we continuously update and expand our materials. You can also stay informed by subscribing to our Inside CASA newsletter for the latest resources, announcements, and communications tools.

CASA Story Overview

CASA Story 101 Webinar
This webinar (recorded March 26, 2026) provides a clear, practical overview of the campaign, including key messaging, story structure, and guidance for social media and educational legislative meetings for local program staff. The Texas CASA team also walks you through customizing your own CASA Story materials.
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Policy Institute Training
Titled Preparing for the 90th Legislative Session: How to Wrangle Texas CASA’s Priorities into Action, this recorded training was originally presented at the conference and it provides an overview of Texas CASA’s legislative priorities and advocacy strategy. Part III of this training, which begins at 1:10:07, includes a comprehensive explanation of the CASA story framework, how to connect your story to legislative priorities, and how to effectively frame CASA’s funding requests.
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Public Policy Tools

Legislative Meeting Checklist
The checklist provides detailed instructions on how to prepare for your meetings with your local legislators. Updated October 2026 to include Texas CASA’s legislative priorities and funding request for the 90th Legislative Session.
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Meeting Talking Points
The CASA Story talking points will help guide your conversations with legislators and their staff. Updated October 2026 to include Texas CASA’s legislative priorities and funding request for the 90th Legislative Session, these talking points serve as a guidepost for educating decision-makers about the importance of CASA advocacy in a changing child welfare system and the resources needed to support children and families across Texas.
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Supporting FAQs
This resource is a concise, easy-to-use guide designed to help you feel confident and prepared when meeting with legislators. It provides clear, consistent talking points on common questions, including why the child welfare system has changed so rapidly and why Community-Based Care implementation looks different by region. These FAQs help ensure every conversation stays focused, accurate, and compelling.
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Customizable One-Pager
The one-pager is a simple, adaptable advocacy tool that allows each CASA program to highlight its local impact while aligning with the unified CASA Story across Texas. The updated template now includes Texas CASA’s legislative priorities and funding request for the 90th Legislative Session, connecting each program’s local impact to the statewide need for continued investment in CASA advocacy. The template also provides space to include key information about your program, such as the number of children served, volunteer impact, and a brief local story, so you can tailor the content to reflect the work happening in your community and your legislator’s district.

The one-pager can be used as a leave-behind resource for legislators and their staff during meetings, site visits, or community events. It can also be a helpful resource to share with external community partners and funders. It serves as a concise snapshot of your program’s impact, helping policymakers quickly understand the role CASA plays locally and why continued support for CASA programs across Texas is important.
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Media Support & Outreach

Texas CASA provides monthly editorial pieces and accompanying media alert templates to help local CASA programs share timely stories and raise awareness about issues affecting children and families. New resources will be announced in Inside CASA as they become available. Each editorial will include messaging you can adapt for your local community, along with a media alert template and suggested media opportunities to help you connect with local news outlets.

Media lists and email formatting assistance are available upon request. Communications Director Kelly Clarke can help pull a media list for your area and format your media alert for email. Contact her at kclarke@texascasa.org.

This month’s media alert focuses on Inspirational Role Models Month and sets you up to share stories of CASA volunteers who make a difference in children’s lives and highlight how consistent, caring relationships help children in foster care thrive
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Social Media Tools

CASA Story Social Media Toolkit
Texas CASA provides monthly customizable graphics that align with the CASA Story aesthetic and its three pillars. New graphics will be announced in Inside CASA as they become available and will include social media posts with suggested copy and graphics. Some graphics will be customizable so you can share more about your local program, volunteers, and the impact of CASA advocacy in your community. Before accessing the Social Media Toolkit, please WATCH THIS VIDEO TUTORIAL to learn how to use it and best practices.
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Texas CASA Content to Share
Texas CASA will post the same social media content given to you within the social media toolkit. We encourage you to share our posts, and we will share as many customized posts from local programs as we can.  The Texas CASA social media intern will email you once a new Texas CASA post is published. 

• Instagram
• LinkedIn
• YouTube
• Facebook

Stock Images

These stock images are a collection of ready-to-use photos that can be used to support your communications about your organization while maintaining the look and feel of the CASA Story. These images are designed to help you create engaging materials for presentations, social media, newsletters, websites and other outreach efforts. Using these shared visuals helps maintain a consistent look and feel across CASA programs while making it easier for you to quickly create polished content that highlights the impact of CASA in your community.
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Share Your Story with Texas CASA

The Texas CASA Communications team is looking to share powerful stories that highlight your successes, the evolving realities of the child welfare system and the vital role CASA plays in the lives of children and families.

If you have an inspiring story about a volunteer or staff member that you’d like to share with our statewide network, we’d love to hear it. You can send us the completed story or simply share the idea with us, and we will be happy to write it for you.

Here are the types of stories we’re hoping to feature in the coming months:

• How CASA volunteers change lives 
• Your experience with the rollout of Community-Based Care (CBC)
• Your experience managing more severe cases

Share your story: communications@texascasa.org.