Recruitment & Branding
Recruitment & Branding provides CASA programs with information and materials to create effective campaigns for awareness and recruitment of CASA volunteers. Guides on brand standards allow CASA programs to have a similar design and tone across platforms.
All Recruitment & Branding Resources
Branding & Public Relations
Logos & Fonts
CASA BRANDED FONT Consistent use of fonts contributes to the recognition of the CASA brand. The…
Press Releases
Texas CASA provides regular media release templates for local CASA programs to use in order to…
Stock Images
Browse and download stock images to use on social media, recruitment materials and more.
What is a CASA? Brochure & Video
The What is a CASA? three-minute animated video is for the general public and explains the role of…
Social Media
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Statewide Campaigns
The CASA Effect
Our newest campaign, The CASA Effect is a play on The Butterfly Effect, a well-known phenomenon…
Past Awareness Campaigns
With the goal of making CASA a household name across the state, Texas CASA joined forces…
Emily’s Dragon Campaign
Emily’s Dragon is an 8-minute short film from the point of view of Emily, a child…
Guidebooks & Planning
Recruitment Planning
Recruitment Work Plan The recruitment work plan is a template to help you start building your…
Recruitment Bounty: A Treasure Trove of Tips
Welcome to Recruitment Bounty: A Treasure Trove of Tips, a feature in the first edition of…
CASA Messaging Book 2025: Speaking in One Voice
We have developed the CASA Messaging Book to help all programs speak in the same, strong…
Child Abuse Prevention Month
April is National Child Abuse Prevention Month. To help your program make the most of this…
Specialty Audiences
Clergy, CASA and Community Volunteer Stories 2024
Clergy, CASA and Community is an initiative by Texas CASA to build a network of faith…
Coaches for CASA
CASA programs across the state have the opportunity to partner with local coaches to help spread…
Men of CASA
Oftentimes, children in foster care do not have a reliable father figure or positive male role…
Clergy, CASA & Community Toolkit 2025
The Clergy, CASA & Community Toolkit comprises materials developed by experts in faith-based volunteer recruitment and…
Training
Google Grants & AdWords
Learn how to use Google Grants and AdWords to enhance your recruitment campaign.
Google Analytics Two-Part Training
Texas CASA’s marketing partner GDC Marketing & Ideation recently hosted several trainings on Google Analytics including…