The CASA Effect
Our newest campaign, The CASA Effect is a play on The Butterfly Effect, a well-known phenomenon that describes how a minor event today might have a major impact at a later time and location. This is a beautiful metaphor to describe the seemingly small, yet ultimately meaningful and memorable impact of a CASA.
By leveraging this concept and renaming it the “CASA effect,” we demonstrate to potential volunteers that being an advocate for children in foster care is an attainable way for them to make a big difference.
Small moments can make a big impact.
It’s something we call the CASA effect.
The materials below are available for your use for The CASA Effect campaign. We offer customized versions with your program logo and website for billboards, rack cards and pop-up banners. Printing for all materials is at your own expense. If you’d like to customize any of the materials listed above, please complete this form.
Online & Broadcast TV Video
The PSA is available in 30-second and 15-second versions in English and Spanish. There are .mov files for broadcast TV and .mp4 files for online videos, which include multiple sizes for standard or vertical viewing on social media stories.
Radio & Audio Files
Radio & audio files are available in 30-second and 15-second versions in English and Spanish in both .mp3 and .wav formatting.
Stickers
The artwork for The CASA Effect stickers is available for you to print your own stickers. Texas CASA purchased stickers through Sticker Mule. If you have seen the ones handed out at our 2024 conference, they were die-cut stickers at 3″x3″.
Billboards
Billboards are available in two designs in the following sizes: 14’x48′, 12’x24′, 10’x24′, 10.5’x22′. Billboards in the toolkit are built to LAMAR Advertising specs and are print ready with the CASA logo and BecomeACASA.org website. If you need a custom size or specs, or would like to customize one or more billboards with your program logo and website, please complete the form linked above.
Rack Cards
Coming in mid-late January.
Pop-up Banners
Coming in mid-late January.
