Recruitment & Branding
Recruitment & Branding provides CASA programs with information and materials to create effective campaigns for awareness and recruitment of CASA volunteers. Guides on brand standards allow CASA programs to have a similar design and tone across platforms.
Featured Content
Understanding and Using New CASA Messaging and Inclusive Language
Watch Texas CASA’s former Communications Director share updated CASA messaging for more inclusive language.
All Recruitment & Branding Resources
Branding & Public Relations
Logos & Fonts
CASA BRANDED FONT Consistent use of fonts contributes to the recognition of the CASA brand. The…
Press Releases
Texas CASA provides regular media release templates for local CASA programs to use in order to…
Talking Points
TALKING ABOUT DISPROPORTIONALITY, DISPARITIES AND RACIAL JUSTICE Texas CASA has developed talking points around disproportionality, disparities…
Stock Images
Browse and download stock images to use on social media, recruitment materials and more.
What is a CASA? Brochure & Video
The What is a CASA? three-minute animated video is for the general public and explains the role of…
Social Media
Social Media Guidebook & Content Bank for CASA Programs
The Social Media Guidebook shares tips and tricks for CASA programs of all sizes and at…
Statewide Campaigns
The CASA Effect
Our newest campaign, The CASA Effect is a play on The Butterfly Effect, a well-known phenomenon…
Past Awareness Campaigns
With the goal of making CASA a household name across the state, Texas CASA joined forces…
Emily’s Dragon Campaign
Emily’s Dragon is an 8-minute short film from the point of view of Emily, a child…
Guidebooks & Planning
The Art of Recruitment Guidebook
Texas CASA’s new volunteer recruitment guidebook, The Art of Recruitment: Engaging Volunteers Who Own Your Mission, is…
Recruitment Planning
Recruitment Work Plan The recruitment work plan is a template to help you start building your…
Recruitment Bounty: A Treasure Trove of Tips
Welcome to Recruitment Bounty: A Treasure Trove of Tips, a feature in the first edition of…
CASA Messaging Book: Speaking in One Voice
Over the past few years, the CASA network in Texas has experienced growth in service to…
Child Abuse Prevention Month
April is National Child Abuse Prevention Month. To help your program make the most of this…
Diverse & Specialty Audiences
LGBTQ+ Recruitment
With the goal of expanding the CASA network to better represent the demographics and experiences of…
Clergy, CASA and Community Volunteer Stories 2024
Clergy, CASA and Community is an initiative by Texas CASA to build a network of faith…
Clergy, CASA & Community Toolkit
The Clergy, CASA & Community Toolkit comprises materials developed by experts in faith-based volunteer recruitment and…
Coaches for CASA
CASA programs across the state have the opportunity to partner with local coaches to help spread…
Men of CASA
Oftentimes, children in foster care do not have a reliable father figure or positive male role…
Training
Keep Calm and CASA On Recordings
View past recordings of the Keep Calm and CASA On monthly recruitment Zoom chats. These chats…
Recruitment Microlearning: Engaging Volunteers Who Own Your Mission
Are you a new volunteer recruiter? Or, are you a seasoned recruiter who’s looking to change…
Google Grants & AdWords
Learn how to use Google Grants and AdWords to enhance your recruitment campaign.
Google Analytics Two-Part Training
Texas CASA’s marketing partner GDC Marketing & Ideation recently hosted several trainings on Google Analytics including…
Rising to One Voice: Understanding & Using New CASA Messaging
Former Texas CASA Communications Director shares the recommended CASA messaging for more inclusive language.